Arizona Attorney General Terry Goddard has announced a $375,000 muti-state settlement with the Michelin tire company. The settlement has to do with claims Michelin made in its advertising of fuel efficient tires.
The states allege that the advertisements did not adequately disclose that the savings were based solely on savings in fuel costs, not the cost of the tires. The states’ review of Michelin’s own studies also found that in some classes of tires, a Michelin tire was not the most fuel efficient.
The investigation did not question the safety or quality of Michelin tires.
Michelin cooperated with the investigation but denies any wrongdoing.
Arizona’s portion of the settlement will be $22,500, which will be used for consumer fraud prevention.
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