Friday, April 22, 2011
State Attorneys General Call Beverage a 'Binge in a Can'
Arizona Attorney General Tom Horne has joined with 17 other state attorneys general to release a letter to the Pabst Brewing Company. The letter asks the company to change its marketing strategy and to lower the alcoholic serving content in its new Blast malt beverage.
The beverage is sold in brightly colored packaging that appears to be designed to attract young customers. The 23.5 ounce container also has enough alcohol to be considered binge drinking if consumed on one occasion. Binge drinking is defined as drinking five or more servings of alcohol in an hour for men, four for women. This is enough to place a person at risk for legal intoxication and cause a threat to public health and safty.
Posted by Roland at 10:42 AM